Unattached affiliate marketing
Unattached affiliate marketing is when the affiliate is a general advertiser or promoter. They are not associated with the affiliated brand, product, industry, or niche, and may promote a wide range of affiliate products to multiple audiences.
Unattached affiliate marketers often use pay-per-click (PPC) advertising campaigns to reach customers on social media and search engine results pages.
Reference: https://www.shopify.com/blog/affiliate-marketing
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